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The case for a monthly social cadence

Originally Published in SmartBlog on Social Media I recently had the opportunity to participate on a panel at the Luxury Interactive conference where I heard from dozens of retailers about their social...

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Social Media Marketing Done Right: A RareInk Example

RareInk, an online retailer that specializes in commissioning and selling ‘Official Art of the NBA’ has upped the ante on their social media strategy. They have always been a fan driven company,...

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See How Whole Foods Market Used Social Media In Their Integrated Marketing...

I’ve seen social media play a bigger role in many integrated marketing campaigns this Holiday season and many brands are experimenting with new ways to promote and sell products using social media....

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10 Smart Things Beats by Dre Does to Promote & Sell Products in Social

Beats by Dre recently launched a new social experience, Customs Store. Let’s take a look at the many things they got right and the few things they could have initiated to make the experience even...

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How to Optimize your Organization’s Social+Mobile Touch Points

Originally published in Thoroughly Modern Marketing  I once heard Lauren Freedman, owner of the eTail group say: “Deploy your brand across all touch points yet take advantage of channel specific...

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